Choice Words can assist in or lead a fundraising campaign, developing a layered and effective plan that will guide the marketing needed to support any nonprofits capital campaigns, event promotions, annual appeals and membership drives. We recognize the crucial relationship between public relations and fundraising; the two support each other, and that’s why we offer both services. Choice Words uses press releases and press conferences, among other things, to build name recognition. This, in turn, increases turn-out to events, donations, and increased public interest, which leads to increases in broader support, such as by local and regional government. Choice Words uses this support to strengthen grant applications and letters of inquiry to private charitable foundations.
President and founder Steve Densmore helped devise and implement attempts at breaking Guinness’ world records at the Walkway Over the Hudson Historic State Park. In 2012, over 2,500 people gathered on the Walkway and broke the world record for the longest dance line. In 2013, crowds once again gathered in an attempt to break the world record for the longest chorus line. Both events were hugely successful fundraisers for the Park.