Services

Choice Words LLC helps organizations inject new life into anemic outreach efforts. We can help hone your message and deliver it with clarity. Whether it’s through traditional media or social media, Choice Words can develop and implement new approaches to solve nagging communications problems.

Communications consulting begins with a meeting between Choice Words’ team members and organizational leadership to decide what approach will align best with your organization’s purpose. Depending on your organization’s needs, the following services may be integrated into a comprehensive communications plan.

1. Web Site Assessment
Choice Words will do a full assessment of your organization’s web site and return with a detailed report on how to improve accessibility, effectiveness, clarity of message, aesthetics, and quality of information in order to increase traffic and time spent on each page. Depending on the organization’s needs, the client may then use this information internally and make changes with IT personnel, or Choice Words can connect the organization to a web designer. Choice Words also provides web copy writing services, helping to make the site’s messages clear and concise, and can assist with the setup and usage of web analytics tools such as Google Analytics.

2. Social Media Assessment
Choice Words will conduct an assessment of the organization’s social media platforms such as Facebook, Twitter, LinkedIn, YouTube, Instagram, Vimeo, Pinterest, Google+, Tumblr, etc. and provide a full report back to leadership on the accessibility and clarity of message conveyed by these platforms. Choice Words will provide suggestions on how to increase followers/friends and increase productivity by properly utilizing social media to complement other ongoing efforts.

3. Outreach Assessment – E-blasts & Newsletters
Is your organization targeting potential funders through email blasts and newsletters? Are you trying to reach a broader audience through scheduled, labor-intensive outreach efforts that are resulting in less than satisfactory ROI? Choice Words is experienced in assessing both your digital and “paper” outreach efforts, providing a comprehensive and detailed report as to how to improve them, and working alongside your staff to develop new content and formats for your outreach efforts that will bring your ROI up to speed in no time.

4. Ongoing Communications Management
It is up to you to decide how much help you want from Choice Words. Your organization may need no more than an assessment of the current web site, social media and outreach efforts. Many organizations have in-house staff that update these communication venues. However, smaller organizations may decide that it is better for Choice Words to take over ongoing communications and we can do just that. After research and assessment we can not only help you develop new tools, but we can take those new tools to the public by posting on Facebook and Twitter, and cultivating and mailing out digital newsletters. It’s up to you how little or how much your organization needs.u9

Choice Words can assist in or lead a fundraising campaign, developing a layered and effective plan that will guide the marketing needed to support any nonprofits capital campaigns, event promotions, annual appeals and membership drives. We recognize the crucial relationship between public relations and fundraising; the two support each other, and that’s why we offer both services. Choice Words uses press releases and press conferences, among other things, to build name recognition. This, in turn, increases turn-out to events, donations, and increased public interest, which leads to increases in broader support, such as by local and regional government. Choice Words uses this support to strengthen grant applications and letters of inquiry to private charitable foundations.

President and founder Steve Densmore helped devise and implement attempts at breaking Guinness’ world records at the Walkway Over the Hudson Historic State Park. In 2012, over 2,500 people gathered on the Walkway and broke the world record for the longest dance line. In 2013, crowds once again gathered in an attempt to break the world record for the longest chorus line. Both events were hugely successful fundraisers for the Park.